Link Google Analytics 4 to a Display & Video 360 account

Required permissions

• Display & Video 360 admin access to initiate the linking request.
• Google Analytics 4 edit access to approve the request.

The link process can also be initiated from Google Analytics 4.

Link to Google Analytics

1. From your Display & Video 360 advertiser, navigate to Advertiser settings > Linked Accounts in the left menu.

2. Click Integration center > Link for the Google Analytics product.

3. Click New link.
   • If you have edit access for the Google Analytics 4 property you want to link, click Choose Property and select the Google Analytics 4 property.
   • If you do not have edit access for the Google Analytics 4 property you want to link, select request link access and enter in the property id and admin email.
4. Click Link to finalize the request.
   • A notification email will be sent to the Analytics 4 property editor to review and approve the linking. If you also have edit access for the Google Analytics 4 property, the request will be automatically approved upon finalizing the request.

Manage Google Analytics 4 linked properties in Display & Video 360

You can review or edit link requests within Advertiser settings > Linked Accounts in the left menu.

Unlink or edit Google Analytics 4 properties

1. Start in the Google Analytics linked properties section and navigate to the “completed” tab.
2. Select the property you want to update:
   • Click Unlink if you want to unlink the Analytics 4 property from the Display & Video 360 advertiser.
   • To edit attribution and reporting settings, update the configuration settings under the Google Analytics link section.
3. Click Done to confirm the changes.

Resend or withdraw linking requests for Google Analytics 4 properties 

1. Start in the Google Analytics linked properties section and navigate to the “pending” tab.
2. Select the property you want to review and click either Resend or Withdraw for the action you want to take.

Considerations

• Unlinking Analytics 4 properties from Display & Video advertisers will close all exported audiences or Analytics goals to those linked destinations.
• New linking requests must be resubmitted for past canceled requests.
• Display & Video 360 admin users can unlink Google Analytics 4 properties in bulk by clicking the checkmark boxes.
• Display & Video 360 admin users can edit configuration settings for Google Analytics 4 properties if they also have edit access in the other product.
• Display & Video 360 admin users can approve any incoming Google Analytics 4 linking requests by going to Advertiser settings > Linked Accounts > Google Analytics linked properties
• Linking requests from non Google Analytic 4 properties will not appear here